Marketing Copywriter

Bandit Running is more than a performance apparel brand — we're a community built by runners, for runners. Founded in Brooklyn in 2020, our mission to “Evolve Running” guides everything we do, always putting the needs of the global running community first. As the fastest-growing brand in the sport, we challenge conventional brand-building norms, prioritizing an extremely high-bar for disruptive excellence across product, experiences and content. Our vision is to build an enduring, iconic brand that breaks down barriers and inspires greater passion and participation in the sport we love.

We are seeking a Marketing Copywriter who will be responsible for the brand’s language across consumer touchpoints. You'll work at the intersection of creative, growth, and product to make sure every channel is reflective of our brand, and driving toward marketing objectives. This role is equal parts craft and execution: you'll write copy that moves runners, sells product, and builds a brand worth following.

Requirements

Brand Voice & Storytelling

• In partnership with Creative Director and CMO, author and help evolve Bandit's voice guidelines — tone, terminology, and editorial standards across every channel
• Translate the “Evolve Running” mission into copy that’s authentic to runners and distinct from everyone else in the category.
• Develop and maintain a living copy system: messaging frameworks, product naming conventions and narratives, and a do/don't voice playbook.

Site & Product Copy

• Write and edit all on-site copy: PDPs, collection pages, homepage, navigation, landing pages, drop pages, and editorial features.
• Craft product names, descriptions, and feature stories that balance technical performance with brand storytelling.
• Partner with Growth and Design on landing page experiments — write conversion-driven variants and test headlines, hero copy, and CTAs.

Email, SMS & Lifecycle

• Lead copy for all email and SMS campaigns and flows in Klaviyo - flows, campaigns, drops, events, and our editorial Bmail..
• Write subject lines, preview text, and bodies that consistently outperform benchmarks; partner with Growth to A/B test and iterate.
• Build segmented copy variants by audience (new vs. returning, training stage, race interest) without losing brand voice.
  

Paid Social & Performance Copy

• Write copy for paid social (Meta primary, plus emerging channels), Google, and affiliate creative — primary text, headlines, descriptions, and ad variants - that drives toward performance objectives within our elevated brand voice.

WHAT WE'RE LOOKING FOR

• Deep love and curiosity for running culture, and the credibility to write to runners authentically.
• 4+ years of copywriting experience at a lifestyle-driven consumer brand; experience in performance apparel, activewear, sport, or lifestyle is a strong plus.
• A portfolio that shows range across brands, tone and channels.
• Sharp instinct for voice — you can read a few pieces of a brand's content and reproduce its tone with precision.
• Strong editorial judgment — you can self-edit, accept feedback, and hold the line on quality when timelines are tight.
• Self-starter — you take initiative to ensure projects are moving forward, including soliciting feedback and approvals as needed, connecting proactively and independently with cross-functional partners, and identifying opportunities for the brand.
• Working knowledge of Google Workspace, Figma, and standard project management tools (Asana, Notion, or similar).

Benefits

This is a full-time, in-office role based in our Greenpoint, Brooklyn Headquarters

• Competitive base salary + equity
• Comprehensive health, dental, and vision benefits
• Generous product discount on Bandit gear
• Stipend for races, running gear, or events
• A passionate, mission-led team committed to redefining what a running brand can be
• Pay range: $90,000-$95,000 + equity

At Bandit, we're building an incredible culture rooted in our three core values—Trust, Empathy, & Excellence. We believe that in order to build the best team, our baseline is an environment where everyone can bring their full & authentic selves to the table. We are committed to fair hiring practices where we hire team members for their potential & advocate for diversity, equity, & inclusion. We do not discriminate based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.