Senior Manager, Growth Marketing, App

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones, Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [[email protected].]([email protected]) Please put Reasonable Accommodation in the subject line. NYC - 1211 Ave of the Americas Full time Job\ Req\50688 *Job Description: * About the Role: The Senior Manager, Growth Marketing - Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's. Reporting to the Director of Growth Marketing, this role drives scalable user acquisition, engagement, and subscription conversion by identifying new growth opportunities, optimizing performance marketing programs, and leading rigorous experimentation across channels, pricing, and in-app experiences. The role partners closely with Product, Analytics, and cross-functional teams to improve the overall app experience, strengthen product-market fit, and translate data-driven insights into actionable growth strategies. You will work on-site in our midtown Manhattan office 3 days each week. You will: - Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)- Create, manage and experiment with new user acquisition performance marketing channels & campaigns- Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue.- Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe.- Propose, launch and analyze A/B tests to improve mobile Apps ad performance. This includes design, introducing new products, and running price tests to maximize conversion rates.- Work closely with cross-functional counterparts and other teams to develop and sync on overall strategy, execution & reporting. You have: - 10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base.- Proven track record of managing App digital marketing activities, app referral programs- Strong hands-on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc.- Experience related to Product Market Fit, growth at scale, localization, internationalization and personalizatio