Senior Product Manager, Salesforce

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

We are seeking a strategic and technically strong Senior Product Manager, Salesforce to join Roku’s growing Revenue Operations organization. This role is responsible for driving end-to-end product strategy, roadmap execution, and scalable solutions across Salesforce and its connected ecosystem of internal applications.

You’ll work cross-functionally with Sales, Ad Operations, Account Management, Finance, Ad Product, and Engineering teams to translate complex business needs into effective Salesforce solutions that improve workflows, data accuracy, and operational efficiency.

The ideal candidate brings deep Salesforce expertise, a strong technical product management background, and preferably experience supporting Ad Sales or Media businesses. You thrive in ambiguity, balance long-term platform vision with short-term delivery, and can effectively bridge business requirements with technical execution. You are confident challenging assumptions, influencing Engineering toward the best long-term solutions, and providing leadership-level visibility into Salesforce initiatives.

This position reports to the Sr. Manager, Salesforce Platform under Revenue Operations.

For New York Only - The estimated annual salary for this position is between $174,000 - $195,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You’ll Be Doing

• Partner with business and engineering leaders to define the Salesforce product vision and roadmap aligned to Roku’s Ad Sales strategy.


• Translate complex business requirements into clear, actionable user stories and solution designs that prioritize scalability, performance, and user experience.


• Serve as a Salesforce solution architect and product owner for enterprise-level initiatives that impact multiple connected systems downstream.


• Drive Engineering teams toward optimal, scalable solutions — asking the right questions, challenging design approaches, and ensuring alignment to business logic and Salesforce best practices.


• Write extremely detailed business and technical requirements, including acceptance criteria, data logic, and process specifications that guide successful development.


• Lead cross-functional discovery sessions, perform process mapping, and identify opportunities for workflow automation and platform optimization.


• Manage the agile product lifecycle—from backlog prioritization and sprint planning through UAT and release enablement.


• Conduct gap analyses of current vs. future-state processes, develop prototypes or mockups, and validate solutions with business stakeholders.


• Collaborate closely with Engineering on design reviews, ensuring solutions follow Salesforce platform best practices and maintain data integrity.


• Evaluate dependencies and technical impacts on integrated internal tools and downstream systems, ensuring stable end-to-end functionality.


• Present solutions and program updates to leadership, providing transparency into roadmap progress and business impact.


• Lead change management efforts: develop training materials, conduct enablement sessions, and drive adoption of new features and enhancements.


• Act as a subject matter expert and evangelist for Salesforce Sales Cloud and related products, contributing to overall platform governance and strategy.


• Provide ongoing guidance to stakeholders on Salesforce capabilities, limitations, and best practices to support scalable, sustainable system design.


• Proactively identify dependencies, risks, and issues—driving resolution and ensuring alignment across business and technical teams.

What You’ll Need to Succeed

• 10+ years of Salesforce platform experience, including hands-on configuration and solution architecture.


• Proven experience as a Product Manager or Solution Owner in a complex, cross-functional environment.


• Strong understanding of Salesforce Sales Cloud, automation tools (Flows, Apex, Integration APIs), and data modeling.


• Experience working in or supporting Ad Sales, Media, or Digital Advertising organizations.


• Strong technical acumen with the ability to provide data logic, process flow, and functional specifications to guide development.


• Comfortable influencing and challenging Engineering teams to ensure the right long-term technical decisions are made.


• Confident communicator who can present to leadership and provide clear, actionable guidance to stakeholders.


• Demonstrated success delivering Salesforce solutions using agile methodologies.


• Excellent communication and stakeholder management skills, with the ability to influence and align diverse teams.


• Bachelor’s degree or equivalent experience.

Nice to Have

• Experience in Ad Sales, Media, or Digital Advertising with understanding of related workflows and data structures.


• Salesforce Consulting background, with proven ability to design scalable enterprise solutions.


• Salesforce Certified Administrator and/or Platform App Builder certifications.

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit .

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