Community strategist
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook. About The Role As our Community Strategist, you will get the opportunity to support the community management for a global brand helping develop strategic approaches for audience growth, crafting custom 1:1 responses and content for audience engagement while helping us achieve maximum impact of the overarching brand story. You’re able to help create bold community-based social strategies, ideas and frameworks for clients. You stay on top of trending content and audience behaviors to help inform opportunistic content and strategies. You will work collaboratively with teams to deliver our offering of an end-to-end integrated approach pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients on their social channels. This role is based in New York, NY or Chicago, IL. What You’ll Do- Maintain a strong understanding of social platforms and take a supporting role in all aspects of a social media intensive project – identifying the brand’s issues, running competitive benchmarks, forming recommendations, building the architecture of proactive messaging, and reactive engagement
- Contribute to unplanned/opportunistic content daily stand-ups
- Supports community first tactics including S&D, real-time, influencer coordination, and UGC
- Interact with client teams including marketing and operations regularly
- Support building the brief and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments and ability to successfully navigate crisis communication execution as needed
- Monitor social media platforms and respond to and escalate audience comments as need (this could include, but is not limited to: Facebook, Instagram, Messenger, TikTok, Twitter and YouTube)
- Collaborate with analysts and media planners to report on channel results – specific data
- Keep up to date and provide recommendations on cultural events, news stories, social trends that may impact audience interaction with our clients’ brands
- 1-3 years of experience in social marketing and/or community management,
- Experience with leveraging social publishing tools/platforms (such as Brandwatch, Khoros, Sprinklr, etc.)
- Experience and confidence as a social and community copywriter
- Growth mindset to learn the client’s business and start to be able to connect business challenges with community strategies/tactics
- Ability to work effectively, proactively, and seamlessly amongst an integrated agency team
- Superior communication, organizational and time management skills with a proven ability to independently manage multiple priorities in a fast-paced environment
- Analytical skills and spreadsheet capabilities to be able to track/share out community-based insights
- Client-facing experience with a comfort level for engaging with key senior decision-makers from both the client and agency sides
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