Manager, Social Strategy (Sports)

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Sinclair, Inc. is quickly arising as one of the leading media companies producing highly engaging sports content in the digital space and beyond. They are home to some of the top sports podcasts, including “Cousins with Vince Carter and Tracy McGrady”; “The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone”; “Unfiltered Soccer with Landon Donovan and Tim Howard”; “Post Moves with Candace Parker and Aliyah Boston”; and “Throwbacks with Matt Leinart and Jerry Ferrara”; as well as a network of team-focused podcasts, with more shows slated for 2026 and beyond. With a reach of over 180+ local broadcast stations, and tens of millions of social followers, Sinclair, Inc. continues to partner with high-profile talent, creating premium content and building communities of engaged audiences across all platforms.

We are looking for a passionate and experienced Manager, Social Strategy to lead the social presence and growth of our podcasts. This role will ideate, produce, and distribute engaging digital content, while supporting the long-term brand and channel growth strategies. The ideal candidate has a strong understanding of social platforms, their algorithms, and audience behaviors—with the ability to turn talent voices and sports headlines into social engagement. They will work with internal producers, editors, high-profile talent, and stakeholders across marketing and sales to support a holistic strategy across all channels. If you’re passionate about social, podcasts, sports, highlighting talent voices, and building digital brands, this role is for you.

What You’ll Do

• Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
• Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
• Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand
• Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
• Lead all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments.
• Serve as the primary voice for each show. Drive community management initiatives to deepen connections with shows, talent, and teams.
• Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices.
• Ideate and execute unique sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications
• Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels.
• Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies
• Drive alignment and collaboration with internal an external stakeholders through strong communication and organization
• Provide on-site support for live events, including building out advance content plans, shooting content, and directing talent.
• Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices.
• Other duties as assigned

Qualifications

• 5 plus years experience in digital / social content creation, production, and strategy—preferably in the sports or entertainment industry
• Expert-level understanding of social media platforms, their algorithms, and audience-building strategies across each
• Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
• A self-starter, with the ability to work independently, and a drive to be successful
• An understanding of both creative and production, with the ability to lead the entire process through from idea to execution
• An effective communicator, driving collaboration between talent, staff, and external partners
• Strong analytical skills with the ability to turn data into actionable steps.
• A passion for women’s sports, digital-first storytelling, community building, and an understanding of the sports media landscape
• Ability to manage multiple projects simultaneously and work in a fast-paced environment against tight deadlines
• Experience working directly with high-profile talent, maintaining a high level of professionalism at all times
• A calculated risk-taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
• Ability to work nights, weekends, and holidays as needed—following the 24/7 cycle of sports and social

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROA and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at  .

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $70,000 to $90,000 Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

If you have questions about this posting, please contact [email protected]