Creative Director - Freelance
The Creative Director is responsible for developing and executing culturally relevant, Gen Z–forward seasonal creative concepts from ideation through final go-to-market delivery. This role leads the creative vision across concept development, photoshoots, graphic assets, and presentations, ensuring work feels modern, relatable, and deeply connected to how the Gen Z customer lives, expresses herself, and engages with culture. The Creative Director partners closely with Marketing, Merchandising, Social, Design, Copy, and Production to bring thoughtful, product-led, culture-driven ideas to life—ideas that are grounded in storytelling, rooted in product, and seamlessly integrated across all touchpoints.
- This is a 3-6 month contract position.
- Hourly pay rate based on experience $55.00-64.00#LI-KO1
What You’ll Do
Seasonal Concepting
- Develop and lead Seasonal Concepts from initial ideation through final execution.
- Build creative decks for concept development and go-to-market presentations that clearly communicate how the creative connects to product, customer lifestyle and culture.
- Partner with Marketing, Copy, and Creative Team to align creative storytelling with business objectives.
- Present work to Leadership and CEO, articulating both creative vision and cultural insight.
Photoshoot Planning & Execution
- Own photoshoot preparation, including detailed shot breakdown decks (casting, props, locations, photographers, stylists, and shot lists).
- Partner closely with Leadership, Fashion Office, Production, and photoshoot crews to ensure alignment across teams.
- Travel to shoot locations as needed.
- Provide on-set art direction to photographers, set design, and models to ensure the final visuals feel aspirational, culturally relevant, and connected to the Gen Z experience.
- Track captures, manage time on set, support DigiTech needs, and troubleshoot creative challenges in real time.
- Review selects on set and lead post-shoot reviews.
Post-Production & Retouching
- Manage selects, share-outs, and asset organization through Frame.io.
- Lead retouching workflows, notes, approvals, and print proof reviews.
- Ensure retouching timelines and quality standards are met across channels while maintaining visual storytelling that resonates with the Gen Z customer.
Go-To-Market (GTM)
- Lead creative execution for go-to-market presentations and launch materials, ensuring product stories are woven into culture-driven narratives.
- Partner with Marketing, Merchandising, and the broader Creative team (Print, Site, Social) to develop launch-ready assets.
- Incorporate feedback from cross-functional partners and Leadership ahead of CEO presentations.
- Deliver final, approved creative that inspires the customer and elevates the brand in culturally relevant ways.
Leadership & Team Development
- Mentor and develop members of the Creative team, fostering a culture of creativity, cultural insight, and thoughtful idea generation.
- Lead creative reviews and approvals across projects, from concept through in-season deliverables.
- Manage timelines and workflows for larger creative initiatives.
- Foster collaboration, clarity, and creative excellence across teams.
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