Senior Product Manager, Performance Video Advertising

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem.

We're looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Roku's large-scale in-stream, pre-roll, and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku's reach and first-party data with predictive modeling, attribution, and incrementality measurement.

This role sits at the intersection of ad delivery, measurement, and optimization. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels.

For New York Only - The estimated annual salary for this position is between $176,163 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory


• Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows


• Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation


• Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics


• Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact


• Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt


• Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities


• Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

We're excited if you have

• 5+ years of product management experience, including ownership of complex or platform-scale products


• Proven experience defining product strategy and driving execution in ambiguous environments


• Strong background in digital advertising, media, marketplaces, or data-driven platforms


• Excellent analytical and decision-making skills with a track record of delivering measurable impact


• Effective leader through influence, able to align diverse teams and stakeholders


• Passion for building scalable advertising products that deliver value to advertisers and viewers


• Experience with connected TV, programmatic advertising, or measurement platforms


• Experience leading large initiatives without direct authority

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Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected] .

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit .

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