Data Driven Marketing Associate

Deluxe Financial Services, LLC is seeking a Data Driven Marketing Associate in New York, New York. The Data Driven Marketing Associate will engage in data processing and analytics activities for quantitatively-driven insights into marketing campaigns and deliverables for clients. The position will also mine and extract large structured and semi-structured datasets using R and SQL to develop new marketing insights, identifying relevant relationships and trends in the data. Lead analytics workstreams across multiple enterprise financial institutions, covering direct mail and digital marketing programs. Develop scalable reporting infrastructure such as Tableau dashboards, PowerBI scorecards, and automated Excel models used weekly and monthly by senior marketing leaders. Build multi-scenario business cases that inform resource allocation and annual budget decisions for high impact marketing programs. Track historical campaign data and guide campaign strategy by synthesizing historical performance and prioritizing optimization opportunities for upcoming cycles. Manage end to end reporting, responder files, control vs test analysis, KPIs, segmentation reads, and performance projections. Work closely with leadership at financial services firms to design quantitative marketing analyses and reports to drive consumer and business banking marketing and strategy decisions. Develop analytical frameworks and statistical models for clients using statistical tools such as R and Python. Maintain internal marketing databases and repositories to drive analysis using SQL. Assist in managing all data elements within complex, multi-channel marketing campaigns, including targeting analytics, list processing, and modeling. Develop new approaches to innovatively analyze, display, and present data for marketing campaigns to drive adoption and build consensus among stakeholders. This position allows for hybrid work, including the option to work from home on certain days. The remote work location should be within a reasonable commuting distance of the assigned worksite. Annual salary between: $139,506 – $161,257.

Job Requirements

Requires a Bachelor’s degree in Mathematics, Economics, or a related quantitative field. Must possess 4 years (48 months) of experience with all of the following: (a) performing data analysis in the financial services industry; (b) cleaning and preparing large-scale datasets using Python and SQL; (c) providing analytical support to financial institutions across marketing programs; (d) developing dashboards and performance reports using PowerBI and Excel; (e) performing segmentation approaches and multi-source data blending; (e) performing analysis on campaign tests and customer behavior trends; and (f) design and enhance QC processes using QC automation. Experience may be gained concurrently. This position allows for hybrid work, including the option to work from home on certain days. The remote work location should be within a reasonable commuting distance of the assigned worksite.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)

• Paid Time Off, Volunteer Time Off, and Holidays

• Employer-Matched Retirement Plan

• Employee Stock Purchase Plan

• Short-Term and Long-Term Disability

• Infertility Treatment, Adoption and Surrogacy Assistance

• Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].