Graphic Designer - Social Media & Digital Marketing

Graphic Designer – Social Media & Digital Marketing

tarte is seeking a highly creative, strategic, and trend-savvy designer to join our Marketing team. In this role, you will take ownership of developing and executing visually compelling content across tarte’s social, digital, and performance marketing channels. You will be responsible for bringing tarte’s brand vision to life through innovative design that drives engagement, conversion, and brand affinity.

As a key creative partner, you will collaborate closely with Social, Creative, Digital Marketing, and eCommerce teams to concept, design, and optimize assets that resonate with our global community. This role is ideal for someone with strong design expertise, a passion for beauty and digital culture, and the ability to balance creative vision with data-driven insights.

Key Responsibilities

• Design and execute engaging, on-brand content for social platforms (Instagram, TikTok, Reddit, Pinterest, Facebook), including static posts, motion graphics, GIFs, stories, and reels.
• Assist in creating email graphics, website banners, and digital ads to support marketing campaigns.
• Partner with the performance marketing team to design and optimize high-performing paid social acquisition assets, including short-form videos, animated overlays, and static variations informed by campaign results.
• Ensure brand consistency across all creative assets while staying innovative and trend-forward.
• Collaborate with the Marketing, Social, and Creative teams to develop compelling visuals that drive engagement.
• Manage multiple projects simultaneously, from concept to delivery, ensuring timelines and brand standards are met.
• Edit and resize images, retouch product photos, and prepare assets for multiple digital platforms.
• Stay up to date with social media trends, design best practices, and emerging technologies.
• Organize and maintain digital design files and templates. Assist with additional creative projects, such as presentations and promotional materials.

Qualifications

• 3–5 years of experience in graphic design, digital design, or social media creative (beauty/fashion/CPG preferred).
• Bachelor's degree in Graphic Design, Digital Design, Marketing, or a related field preferred.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Experience designing for social media, email marketing, digital advertising, and paid social content.
• Knowledge of motion graphics, video editing (Premiere Pro or After Effects), and Canva or Figma is a plus.
• Must have experience leveraging AI-powered tools (chatgpt, Adobe AI, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.
• Understanding of typography, composition, and color theory in a digital space.
• Ability to work in a fast-paced environment and manage multiple projects at once.
• Passion for beauty, fashion, and digital marketing trends. If you're a creative thinker with a keen eye for design and a love for social media, we'd love to hear from you!

Our Perks:

• Salary range: $75,000-85,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on tarte.com, team give back initiatives
• Friendly, fun, creative & collaborative work environment