Manager, Social Strategy (Sports)
We are looking for a passionate and experienced Manager, Social Strategy to lead the social presence and growth of our podcasts. This role will ideate, produce, and distribute engaging digital content, while supporting the long-term brand and channel growth strategies. The ideal candidate has a strong understanding of social platforms, their algorithms, and audience behaviors-with the ability to turn talent voices and sports headlines into social engagement. They will work with internal producers, editors, high-profile talent, and stakeholders across marketing and sales to support a holistic strategy across all channels. If you're passionate about social, podcasts, sports, highlighting talent voices, and building digital brands, this role is for you.
What You'll Do:
- Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
- Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
- Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand
- Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
- Lead all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts' reach through partnerships, collaborations, and viral moments.
- Serve as the primary voice for each show. Drive community management initiatives to deepen connections with shows, talent, and teams.
- Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices.
- Ideate and execute unique sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications
- Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels.
- Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies
- Drive alignment and collaboration with internal an external stakeholders through strong communication and organization
- Provide on-site support for live events, including building out advance content plans, shooting content, and directing talent.
- Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices.
- Other duties as assigned
- 5 plus years experience in digital / social content creation, production, and strategy-preferably in the sports or entertainment industry
- Expert-level understanding of social media platforms, their algorithms, and audience-building strategies across each
- Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
- A self-starter, with the ability to work independently, and a drive to be successful
- An understanding of both creative and production, with the ability to lead the entire process through from idea to execution
- An effective communicator, driving collaboration between talent, staff, and external partners
- Strong analytical skills with the ability to turn data into actionable steps.
- A passion for women's sports, digital-first storytelling, community building, and an understanding of the sports media landscape
- Ability to manage multiple projects simultaneously and work in a fast-paced environment against tight deadlines
- Experience working directly with high-profile talent, maintaining a high level of professionalism at all times
- A calculated risk-taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
- Ability to work nights, weekends, and holidays as needed-following the 24/7 cycle of sports and social
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROA and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk. The base salary compensation range for this role is $70,000 to $90,000 Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
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