Manager, Demand Planning

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

Position Summary:

The Demand Planning Manager is a strategic leader responsible for building, owning, and continuously optimizing the end-to-end demand planning process across Direct-to-Consumer (DTC) and Retail/Wholesale channels for our Women’s Health Portfolio. This role partners cross-functionally with Sales, Marketing, Finance, and Operations to translate commercial strategy into an accurate, actionable demand forecast that supports growth, profitability, and exceptional customer experience.

This leader combines strong analytical rigor with business judgment, balancing fast-moving DTC dynamics with the longer lead times and complexity of retail partners. This role directly impacts service levels, inventory investment, and operational efficiency. The Demand Planning Manager ensures that growth ambitions are supported by disciplined planning and operational reality - protecting customer experience while enabling scale.

Key Responsibilities:

Operational Demand Ownership

• Own the end-to-end demand forecast across DTC and retail channels, with direct accountability for forecast accuracy, bias, and inventory outcomes.
  
  
• Translate demand plans into constrained supply plans in partnership with supply planning, manufacturing, and procurement.
  
  
• Lead demand consensus and S&OP cycles, ensuring plans are executable and aligned to capacity, lead times, and inventory targets.

• Translate Gross Sales forecasts into SKU-level unit forecasts and 3PL order requirements to support distribution and replenishment planning.

• Incorporate promotions, new product launches, lifecycle changes, and marketing initiatives into demand forecasts.

• Support scenario modeling, sensitivity analysis, and long-range planning to inform executive decision making.

DTC & Retail Operations Planning

Develop channel-specific planning logic:

• DTC: demand volatility, promotions, subscriptions, digital marketing drivers, rapid replenishment.
  
  
• Retail: customer forecasts, POS data, order patterns, lead times, fill rate, and OTIF requirements.

• Partner with Sales and Account Management to manage retail commitments and forecast changes.

Cross-Functional Execution

• Act as the operational bridge between Sales, Marketing, Finance, and Supply Chain.
  
  
• Clearly communicate risks, constraints, and tradeoffs to senior leadership.
  
  
• Support Finance with volume assumptions, inventory reserves, and operational inputs to financial forecasts.

Process, Systems & Continuous Improvement

• Build scalable demand planning processes, tools, and KPIs to support business growth.
  
  
• Drive improvements in forecast accuracy, inventory turns, service levels, and planning discipline.
  
  
• Lead system implementations or enhancements (ERP, demand planning tools) as needed.

• Identify root causes of forecast variance and recommend corrective actions.

• Lead process improvements, system migrations, and automation initiatives as the business grows.

Qualifications

Experience

• Bachelor’s degree in Supply Chain, Business, Statistics, Economics, Finance, or related field (Master’s degree or supply chain certifications (CSCP, CPIM) a plus).

• 7–10+ years of demand planning, supply chain, or operations experience in an omnichannel environment.

• Demonstrated success in planning across both DTC/eCommerce and Retail/Wholesale channels.
  
  
• Experience in manufacturing, consumer products, or fast-paced omnichannel environments preferred.

Technical & Operational Skills

• Deep understanding of demand planning, supply planning, and S&OP / IBP.
  
  
• Strong Excel and data analysis skills; planning systems experience strongly preferred.
  
  
• Solid grasp of inventory management, capacity planning, and lead-time driven forecasting.

Leadership Profile

• Highly execution-oriented with strong operational judgment.
  
  
• Comfortable making tradeoffs under constraints and ambiguity.
  
  
• Clear, confident communicator who can influence cross-functionally.
  
  
• Detail-driven, disciplined, and accountable for outcomes.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist - you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team - to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being - as well as peace of mind. These rewards - plus our new recognition program - ensure employees feel supported both at work and home.

National Target Base Pay Range: $100,000 - $166,000. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $110,000 - $184,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.

Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email

[email protected]

Disclaimer


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:

[email protected]