Membership Sales & Engagement Director (Park Slope Armory YMCA)

: The Membership Sales & Engagement Director will provide supervision and leadership to the Membership department.

Salary: $68,000 - $70,000 Annually

The YMCA of Greater New York is here for all New Yorkers — to empower youth, improve health, and strengthen community. Founded in 1852, today the Y serves a diverse population of more than half a million New Yorkers who learn, grow, and thrive through programs and services at our 24 branches. Community is the cornerstone of the Y. Together, we connect active, engaged New Yorkers to build stronger communities.

To help fulfill our mission, we cultivate a culture of learning, leading, and collaboration to enhance community impact. Through our talented staff and “LEAP” career framework (Leadership, Empowerment, Accountability, Personal Growth), we are committed to a people-first approach that fosters trust, inclusion, growth, and development for all.

The Park Slope Armory YMCA is seeking a Membership Sales & Engagement Director who will provide supervision and leadership to the Membership department. Responsibilities include achieving membership unit and revenue targets by personally following up with prospects, giving tours, and selling memberships according to the Y's systems. They will also be responsible for budget development and implementation, retention, member satisfaction, local branch marketing, external outreach, relationship building, creating systems for quality assurance, strategic planning, and staff development. The Membership Sales and Engagement Director, with the support of the Membership Coordinator, if applicable, is responsible for an efficient internal and external membership operation.

Benefits: The YMCA of Greater New York offers a variety of benefits to its staff members, including retirement benefits, medical benefits, paid time off, free YMCA membership, and more! Benefit eligibility is determined by an individual's employment status (i.e., full-time or part-time), tenure, and/or the number of hours scheduled to work. Click here for more information.

Qualifications

• Must be at least 21 years of age.
• Bachelor's Degree in Business Administration or a related field, with a focus on sales and marketing, or equivalent work experience.
• Knowledge of sales, new member acquisition, prospecting, and conversions.
• Knowledge of digital marketing and analytics
• Working Knowledge of Microsoft Office, SEM/SEO, and social media outreach.
• Computer literate.
• Excellent written and oral communication skills.
• Excellent interpersonal skills.
• Personal commitment to service and hospitality.
• Ability to work in a fast-paced environment.
• Available to work nights and weekends.

Essential Functions

Daily responsibilities:

• Monitor progress towards the branch's goals (units, revenue, collections, prospecting, conversions, and retention) by utilizing the Tableau dashboard to access data and reviewing all necessary reports.
• Set daily goals in order to achieve long-range goals.
• Personally follow up with prospects (non-join tours, guest pass users, health fair participants, outreach prospects, etc.), give tours, and process memberships and registrations in the Y's AS400 system.
• Check in with staff and observe their interaction with members, including child watch, and provide coaching when needed.
• Hold membership staff accountable for handling membership inquiries, by telephone and in person.
• Walk through the facility to spot check for cleanliness, maintenance, scheduling, and signage. Speak with members to obtain their feedback.

Bi-weekly responsibilities:

• Attend staff meetings at the branch for Director-level staff.
• Review expected credit card draft report - watch for projected shortfalls to revenue and respond accordingly.
• Follow up with canceled members to gain perspective on why they left the Y and attempt to retain them as members.

Monthly responsibilities:

• Review finance and tracking reports prepared by the Association Office's Finance Department, watching for trends and planning accordingly.
• Post the prospect tracking spreadsheet to the shared drive.
• Post third-party payer utilization reports for payment and process payment when received.
• Calculate the conversion rates for prospects to sign-ups.
• Follow up according to the systems established for the New Member Survey.
• Serve as the Branch liaison to the Association's Membership Cabinet. Attend and participate in all cabinet meetings.
• Develop and execute local marketing strategies, including digital mediums. Utilize research and respond to industry trends.
• Prepare for the membership campaigns (i.e., increase staff schedule, communications, open houses, local outreach, etc.).
• In collaboration with the Membership Coordinator, if applicable, prepare for and facilitate membership staff meetings (agenda, minutes).
• Meet with the Healthy Lifestyles Director/Coordinator to work cohesively to grow membership.

Annual responsibilities:

• Assist in fundraising efforts and annual sustaining campaigns with a focus on Members as Donors.
• In collaboration with the Membership Coordinator, if applicable, prepare and conduct annual performance reviews for staff.
• In the Fall, work with the branch's Business Office Manager to prepare the annual budget, including table files.

Continuing responsibilities:

• Establish systems and monitor adherence to membership policies, procedures, and standards.
• Recruit, hire, train, develop, evaluate, and supervise membership staff (Coordinator, Specialists, Member Service Representatives).
• Attend and participate in various branch and/or Association events and meetings as appropriate.
• Attend training sessions, seminars, and conferences related to membership, including sales, prospecting, marketing, and retention training sessions.
• Respond to member and staff concerns (i.e., comment cards, walk-ins, calls, emails).
• Community outreach for the purpose of developing prospects, including attending local health fairs and events.
• Meet quarterly with the Aquatics, Youth & Family, and Property Directors to discuss the membership value proposition and evaluate needs and changes.
• Volunteer committee work.
• Uphold all Association policies and demonstrate core values of caring, honesty, respect, and responsibility.
• Serve as a branch Manager on Duty (MOD).