Social Media Manager - Beauty - Cosmetics

Market America | SHOP.COM, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Social Media Manager supporting our beauty and cosmetics brands to be based in the NY metro area.

Position Summary:

Are you an experienced social media manager with a passion for content creation with beauty and fashion? Our ideal candidate for the Social Media Manager with Motives, Lumiere De Vie and Layered role will have experience managing social media platforms, implementing social media strategies, and creating engaging content. You will be responsible for developing and executing social media content that aligns with our brand's vision and mission. Will work closely with our marketing and creative teams to create cohesive and dynamic social media campaigns. You will have the expertise to edit video content for reels and tik tok and will be able to edit photos and imagery using basic aps and editing skills. This role can require travel for photoshoots, meetups with the brand owner to create content and for corporate events. We are looking for someone passionate about the beauty industry and who can provide elevated styling for our growing brand.

Essential Function and Responsibilities:

• Manage and maintain the brand's social media platforms, including but not limited to Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Develop and execute social media campaigns that align with the brand's vision and mission.
• Plan, schedule, and post content across all social media platforms.
• Create engaging content such as graphics, videos, and copy that align with the brand's marketing strategy.
• Monitor and analyze social media metrics and provide monthly reports on social performance and strategy.
• Collaborate with our marketing and creative teams to ensure that social media content aligns with overall brand campaigns.
• Stay up-to-date with social media trends and suggest new strategies to engage consumers and drive sales.
• Manage influencer campaigns and collaborations to increase brand awareness and build relationships with key influencers in the industry.
• Respond to customer inquiries and comments on social media platforms in a timely and professional manner.

• Responsible for keeping track of influencers posting and participation.
• Build creative assets via Canva or other creative suites in advance for the various social platforms.
• Follow the lead of the Creative team for branding direction while providing support and insight into social media initiatives and strategies.
• Provide research-driven recommendations and ensure on-time delivery of assets.
• Edit and create video content that will be optimized for each platform.
• This position will play an integral role in supporting the Communications, PR, Brand and Creative Team.
• This position will work closely with Brand Owner and help the Brand Owner strategize how to incorporate relevant brand posts, stories, and reels onto their account for cross promotion and branding.

• You will be responsible for all content output across all channels, from content calendar planning and management, through to content creation, scheduling and pushing content live.
• Build and engage communities on Facebook, TikTok and Instagram via all relevant social outlets, reels, stories, posts, contests, etc.
• Pre-plan and attend corporate events and special brand related events, photo shoots and provide social coverage maintaining brand guidelines and content initiatives.
• Potential for international and local travel following COVID vaccination and lifted travel bans for international meetings and brand events.
• Stay up to date on current and upcoming trends and innovations in social media landscape, particularly in the luxury make up industry, and communicate these to management for implementation into strategy.
• Ensure Brands remain innovative in the space.
• Create and distribute monthly internal eNewsletter to ensure all departments are aware of social media activities.
• Monitor Beauty Advisor Instagram accounts and provide guidance and constructive feedback on their content.
• Filter and appropriately address general press inquiries.

Education & Experience:

• Bachelor’s degree in English, journalism, marketing, communications, or related field.
• 5+ years of experience in media/social media and or journalistic industry.
• Must be passionate about Cosmetics and the beauty industry.
• Must possess strong communication skills.

• Experience with CapCut or other video edits applications is a must
• Experience using social media scheduling tools like later or planoly is a must
• Confident creating content that focuses on cosmetics.
• Experience managing and growing brands on social media.
• Willingness to travel, sometimes on short notice.
• Or combination of equivalent experience, education, and training.

Computer/Communication Skills:

• Ability to multi-task, focus on priorities and maintain attention to detail.
• Strong organizational and time management skills.
• Problem solving skills.
• Self-motivated, with the ability to work in teams and build good working relationships.
• Excellent interpersonal skills and follow-up skills.
• Proficient with analytics tools (Google Analytics, FaceBook Analytics, etc.).
• An ability to recognize good design and maintain a consistent aesthetic.
• Strong writing skills.

Travel:

• Annual Conferences and Product related events (including but not limited to photo shoots, promotional events, etc.)
• Local and regional – 15% travel
• May include travel by air, car, boat, public transportation.

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.

Qualified candidates should apply online. This position will work remotely based from NY City metro area. Sorry, we are NOT able to sponsor for this position.

Market America is proud to be an equal opportunity employer.

Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity®.

ABOUT MARKET AMERICA, INC. & SHOP.COM

Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the Shopping Annuity . Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, North Carolina, and with eight sites around the globe, including the U.S., Market America Worldwide was founded in 1992 by Founder, Chairman & CEO JR Ridinger. Through the company's primary, award-winning shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. Further, SHOP.COM ranks 19th in Newsweek magazine's 2021 Best Online Shops, No. 52 in Digital Commerce 360's (formerly Internet Retailer) 2021 Top 1,000 Online Marketplaces, No. 79 in Digital Commerce 360's 2021 Top 1,000 Online Retailers and No. 11 in the 2021 Digital Commerce 360 Primary Merchandise Category Top 500. The company is also a two-time winner of the Better Business Bureau's Torch Award for Marketplace Ethics and was ranked No. 15 in The Business North Carolina Top 125 Private Companies for 2021. By combining Market America Worldwide's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback program, Hot Deals, ShopBuddy®, Express Pay checkout, social shopping integration and countless other features, the company has become the ultimate online shopping destination.

For more information about Market America Worldwide: MarketAmerica.com

For more information on SHOP.COM, please visit: SHOP.COM