Creative Strategist

Company:
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

Role & Responsibilities:

This role sits at the intersection of performance and brand. You’ll support the creative strategy that shapes how David shows up across paid, organic, and social-first channels, from brand storytelling and product launches to UGC-style performance ads and lo-fi content. You’ll bring clarity, taste, and direction across platforms, translating brand identity into content that feels culturally relevant and drives measurable results.

This is a role for someone who can think strategically, move quickly, and turn insights into creative that performs.

Creative Strategy and Direction

• Develop and support high-level creative strategy across paid ads, UGC, influencer content, and social campaigns
• Write clear, compelling creative briefs for advertising materials, campaigns, launches, and always-on content
• Define creative frameworks that guide tone, messaging, visual language, and storytelling formats across channels
• Partner cross-functionally within the marketing and creative teams to maintain brand consistency while creating space for experimentation and evolution

UGC, Lo-Fi and Performance Creative

• Support and manage creative strategy for lo-fi and UGC-style ad content, ensuring alignment with brand voice and performance goals
• Identify high-performing hooks, formats, and narratives across Meta, TikTok, YouTube, and TV
• Brief creators, editors, and internal teams with clear direction on art, tone, and messaging
• Continuously iterate on winning creative directions based on performance data and testing insights

Creative Testing and Iteration

• Identify creative testing opportunities and develop hypotheses aligned to growth goals
• Translate performance data into actionable creative learnings and refinements
• Share insights, patterns, and learnings to improve creative output over time

Culture and Brand Stewardship

• Conduct brand audits, competitive analysis, and trend research to identify cultural whitespace
• Stay ahead of platform shifts, creator trends, and emerging content formats
• Ensure David’s creative output feels current, differentiated, and unmistakably on-brand

Requirements

What You’ll Bring:

• 1+ years of experience in creative strategy or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking).
• Deeply plugged into the social and UGC landscape, with strong instincts across TikTok, Meta, Instagram, and YouTube Shorts – you know what’s relevant
• Able to translate performance data into brand-aligned creative that drives results and strengthens brand perception
• Organized and process-minded, with the ability to think strategically while staying hands-on and bringing structure to fast-moving creative workflows (timelines, deliverables, approvals)
• Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators
• Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat

Benefits

Practicalities

• This is a full-time role.
• Salary: $100,000 - $120,000 per year DOE, inclusive of cash bonus based on attainment of company targets
• Company equity opportunity
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.