Creative Strategist / Copywriter- Fashion, Luxury and Beauty

Resourceful Talent Group
New York, NY

Our client, a boutique creative production agency, is seeking a sharp Creative Strategist / Copywriter with a strong background in fashion, beauty, and content production. This role is ideal for a concept-driven copywriter who pairs strategic thinking with exceptional writing skills to shape brand narratives and bring campaigns to life through words.

Responsibilities:

• Lead copywriting across brand and campaign initiatives, including brand storytelling, headlines, scripts, social, digital, and influencer content.

• Research cultural trends, market insights, and consumer behavior to inform copy, messaging, tone of voice, and overall brand positioning.

• Develop brand and campaign strategies rooted in strong concepts, narratives, and clear messaging frameworks.

• Write and own creative briefs with a strong copy and storytelling foundation.

• Collaborate closely with art directors, designers, and producers to ensure copy and visuals work seamlessly across photo, video, influencer, and digital executions.

• Edit, refine, and elevate copy across all deliverables to maintain consistency, quality, and brand voice.

• Build and present decks, confidently pitching copy-led ideas, concepts, and campaign narratives to clients.

• Proven experience as a copywriter within fashion, beauty, or lifestyle brands or agencies.

• Exceptional writing skills with a portfolio that demonstrates brand storytelling, campaign copy, and conceptual thinking.

• Ability to translate cultural and consumer insights into compelling messaging, taglines, and narratives.

• Comfortable owning copy from concept through final execution across multiple platforms.

• Strong presentation and deck-building skills, with the ability to sell ideas through clear narrative and messaging.

• Highly collaborative and experienced working with creative, production, and client teams.

Posted 2025-12-30

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