Senior Data Scientist
WHAT WE ARE LOOKING FOR
At Momentum we believe in delivering solutions to our clients that are anchored in insights and analytics. Senior Data Scientists are a key component of the Analytics team. From creating proprietary measurement tools, to structuring and analyzing data, implementing and interpreting models that feed business-improving insights, and putting it all together into presentations that bring the story to life for our clients; Senior Data Scientists work closely with the rest of the team to help execute the broader vision for their account, and to continually evolve our Data Science solutions. The ideal candidate should be intellectually curious and have an evidence-based approach to decision-making, have a definitive point of view and share it in a positive way, and get excited by a good challenge. We are looking for prior experience in marketing analytics, ideally in the digital creative and media space, but this isn’t necessarily a requirement. At least 2-3 years of prior professional experience is highly desired. HERE'S WHAT YOU'LL DO (RESPONSIBILITIES)- Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modeling, segmentation and reporting
- Design and interpret randomized controlled tests to study a variety of marketing stimuli
- Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.)
- Produce accurate statistical analysis and ensure high quality of the data analysis produced
- Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
- Supporting Momentum’s values
- All other duties as assigned
- Bachelors Degree preferred, preferably in a STEM field, or equivalent work experience
- 2+ years work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives
- Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R
- Prior agency experience strongly desired
- Strong knowledge of Relational Databases and SQL programming
- Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems.
- Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC)
- Familiarity with common advanced marketing analytics solutions such as Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), and Dynamic Content Optimization (DCO)
- Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
- World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
- Must be familiar with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research
- Exceptional relationship and influencing skills
- Experienced in strategic thinking and ability to see, articulate and drive to the big picture
- Passion and solution orientated approach to problem solving
- Exceptional verbal & written communication skills and adept at communicating effectively across all levels
- Highly developed presentation and delivery skills
- Ability to perform well in fast changing environments.
- Exceptional client management skills
- Time Well Taken (our flexible benefits plan that allows you take the time you need)
- Hybrid Work model – ability to work from home or in office
- Holidays and Winter Break (agency closes between Christmas and New Years holidays)
- No meeting Fridays
- Curated DE&I programs and initiatives
- Medical, Dental and Vision plans
- Short- and Long-term disability
- 401(K) with company match
- EAP – Employee Assistance Plan
- Tuition Reimbursement
- Work from Home stipend
- Referral bonuses
- Training and development opportunities
- Flexible Spending Account
- Health Saving Accounts
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