Senior Social Strategist

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Overview

As a Senior Social Strategist working across multiple projects, you’ll live at the intersection of social, culture, content, and creator. Success in this role will hinge on careful guidance of junior team members, energetic communication across internal teams, clients, and external partners, and a strong background in strategic storytelling and research.

Sound like you? Read on.

Responsibilities

Day-to-day, your role includes:

• Developing smart social and content strategies for clients
• Sourcing, planning and executing social and content programs
• Helping create and execute influencer and creator strategies
• Providing weekly trend reports to client based with a combination of qual and quant analysis
• Developing thought leadership pieces and other editorial material
• Keeping a firm pulse on culture specifically relevant to the client’s vertical: luxury fashion
• Assisting with the collection and analysis of social performance metrics
• Supporting social commerce strategy and activation

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 4 to 6 years of social marketing and strategy experience working either agency or in-house
• A strong understanding of social platforms, content and creative development, creator and influencer, and social analytics
• Experience building social playbooks, platform strategies, content briefs, influencer briefs, social analytics reports, etc.
• Obsessed with social and cultural trends and an understanding of how to translate what you see in your social feed into a compelling insight
• Excellent research and deck-writing skills—and the ability to create smart content quickly
• The ability to develop strong relationships with internal and external partners, including directly managing junior team members
• A nose for new technology and the intersection of social and emergent tech like AI
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• Comfortable working in a fast-paced environment and operating amidst ambiguity
• Willingness to travel—you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,225 - $129,987 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/15/25.