Alexander Wang Sr. Director, PR & Communications
- Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourse
- Own brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media stories
- Ensure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborations
- Identify and capitalize on cultural moments and opportunities to authentically amplify the brand
- Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast)
- Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibility
- Lead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities)
- Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategy
- Oversee management of press relationships and agencies (e.g., Gusto Luxe China; Pred PR Japan)
- Maintain and oversee credit reports and media coverage distribution to company leadership
- Develop comprehensive strategy for fashion shows, brand activations, and experiential events that amplify brand positioning and generate earned media
- Oversee all fashion show logistics and media coverage, including guestlist strategy, VIP relations, media attendance, seating, and day-of execution
- Identify, secure, and manage strategic brand sponsorships and partnerships that elevate events and create co-marketing opportunities
- Lead conceptual development of brand activations and collaborations that generate cultural relevance and press coverage
- Oversee all editorial loans and sample distribution to ensure strategic placement and coverage in key publications
- Lead development of all press collateral, including lookbooks, press kits, photography, and brand materials that support media outreach
- Build and maintain strategic relationships with media, fashion editors, culture influencers, industry leaders, and brand collaborators
- Serve as primary brand ambassador in culture and editorial circles; represent Alexander Wang at industry events and cultivate the brand reputation
- Leverage personal network and cultural knowledge to identify partnership and activation opportunities
- Lead and manage the communications/PR team, including direct reports and cross-functional collaboration with Marketing, Design, and Merchandising
- Manage press department budget and approve spending for events, agencies, and communications initiatives
- Oversee samples management, closet tracking, and press asset organization
- 10+ years of progressive experience in communications, public relations, or marketing
- Minimum 3+ years in a Director-level or equivalent leadership role
- Proven track record of developing and executing integrated communications strategies that generated significant earned media and brand positioning
- Demonstrated expertise in fashion, luxury, or culture communications with deep knowledge of the fashion media landscape
- Established relationships with key editors and journalists at major fashion/culture publications
- Experience leading successful brand activations, events, and experiential campaigns that generated media coverage and cultural impact
- Bachelor degree or equivalent professional experience
- Proficiency in Microsoft Office and Adobe Suite
- Strong copywriting and creative ideation skills
- Excellent analytical and project management skills
- Strategic mindset with ability to make quick decisions in a fast-paced, dynamic environment
- Excellent communication and presentation skills
- Experience managing and coaching communications/PR teams
- Experience at luxury fashion brands or disruptor fashion/culture agencies
- Background in fast-growth companies with ability to scale communications
- Direct experience securing editorial coverage in tier-one international publications
- Network within fashion, culture, nightlife, and media communities
- Clothing allowance & discounted merchandise
- Healthcare (medical/dental/vision) coverage
- Flexible spending account (FSA) & Commuter benefits
- 401(k) savings plan with employer match
- Summer Fridays
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