Creative Strategist, Performance Marketing

Job Description

Job Description

Captions is the leading AI video company—our mission is to empower anyone, anywhere to tell their stories through video. Over 10 million creators and businesses have used Captions to simplify video creation with truly novel and groundbreaking AI capabilities.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.

Our Technology

Mirage Announcement our proprietary omni-modal foundation model

Seeing Voices (technical paper) generating A-roll video from audio with Mirage

Mirage Studio for generating expressive videos at scale

"Captions: For Talking Videos” available in the iOS app store

Press Coverage

Lenny’s Podcast: Interview with Gaurav Misra (CEO)

Latest Fundraise: Series C Announcement

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tec h

Business Insider: 34 most promising AI startups

TIME: The Best Inventions of 2024

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures , Kleiner Perkins , Sequoia Capital , Andreessen Horowitz , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us**

About the Role

We’re looking for a Senior Creative Strategist to lead the development of high-performing ad creative and elevate our influencer marketing initiatives. This role requires a strategic thinker with strong creative instincts who can own reporting, identify trends in data, and solve problems with a performance-driven mindset. You’ll own full-funnel campaign strategy and execution, from insights to production, while collaborating closely with global creators, cross-functional stakeholders, and internal teams to deliver impactful and brand-consistent video and static assets.

Key Responsibilities

• Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs.

• Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives.

• Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms.

• Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners.

• Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets.

• Support influencer marketing initiatives

Preferred Qualifications

• 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment.

• Proven success developing and scaling direct-response ads on Meta and TikTok. Experience with platforms like YouTube and LinkedIn is a plus.

• Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics.

• Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights.

• Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines.

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Doordash DashPass subscription

• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

Compensation Range: $100K - $140K