Vice President Group Director, Brand Strategy

Company Description

Publicis New York is a full-service communications agency with a focus on creating culturally relevant consumer platforms in broadcast, digital advertising, web development, social, CRM and experiential channels. Our healthcare team has over twenty years of growing leading healthcare brands across a broad range of categories including vaccines, immunology, women’s health, food/nutrition and oncology. We have a passion for uncovering the cultural opportunity for every health brand and we bring insights from our diverse client roster, including P&G, Citi, Walmart, Nestle, Abbott, L’Oreal, T-Mobile, to our health brands.

As part of the Publicis agency network, we strive to “Lead the Change” for our client’s businesses and be their preferred creative partners in their marketing transformations. We believe that change has become the defining characteristic in today’s business environment. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. You have to lead the change, if you don’t want to be led by change. Are you ready to lead the change?

Job Description

As Vice President/Group Director, Brand Strategy, you’ll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.

Responsibilities

Day to day, you’ll be tasked with:

• Partnering with the Creative Director and providing inspiration for the Creative Department
• Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
• Managing and mentoring mid-level planners and rising Brand Strategy talent
• Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis
• Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business

Qualifications

We’re looking for a Vice President/Group Director with outstanding experience that includes:

• A four year college degree and 8 to 15 years of experience in account planning/brand strategy, preferably in an advertising agency
• A knack for finding ‘real’ insights and presenting them in a way that inspires creative
• Keen ability to navigate originating ideas/brand experiences
• A collaborative spirit, shepherding solutions through with other strategists and agency partners
• Willingness to roll up the sleeves to help bring great ideas to life
• Proven influence at the CMO level and beyond
• Persuasiveness and the confidence to excite clients to buy into powerful ideas
• A reputation for being exceptionally insightful, enterprising, articulate and convincing
• The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• Ability to write insightful briefs with persuasive narratives that wins hearts and makes consumers add more to carts.
• Ability to mentor and teach Jr strategist with classic strategy techniques with modern applications
• Ability to command attention in a board room with strong storytelling skills while balancing the ability to listen, collaborate, and persuade
• Build big, bold, ideas that are lightly held in the spirit of true team collaboration
• Experience in strategic planning towards building brands, activating across the full marketing funnel ecosystem from top to bottom
• Self-starter and proactive mindset that manages up and down the team structure driving momentum and progress for the business

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $156,560 - $246,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/17/2025.

All your information will be kept confidential according to EEO guidelines.