Head of Marketing - Bookit.com - (Travel Tech / B2B2C Platform)

Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C “super app” offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a “next-gen Expedia,” Bookit supports customer transactions in more than 3,000 cryptocurrencies, as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.

Learn more at bookit.com

About The Role

Head of Marketing (Travel Tech / B2B2C Platform)

Location: Miami (Hybrid preferred); remote considered for highly qualified candidates

Salary Range: $175,000–$190,000

We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Head of Marketing is a strategic, data-driven leader who will champion marketing at Bookit— from driving consumers to the Bookit.com D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.

The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the Bookit.com brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.

This is not a hospitality or guest-experience marketing role — it is a platform and growth leadership role focused on launching and scaling a web-based travel and rewards marketplace.

Who This Role Is For

• Marketing leaders who have scaled digital-first platforms , marketplaces, or OTA-style products
• Operators who have owned full-funnel growth (acquisition → conversion → retention → LTV)
• Leaders with deep experience in performance marketing, lifecycle/CRM, SEO, attribution, and analytics
• Marketers who have worked inside online travel booking sites, rewards platforms, fintech, or commerce technology companies

Who This Role Is Not For

• Hospitality o r hotel brand marketing roles focused on on-property guest experience
• PR, communications, or experiential-only marketing leadership
• Agency-only or consulting-only backgrounds without direct P&L ownershi p
• Traditional tourism boards or destination marketing organizations
• Mobile-app-only growth marketers without meaningful web marketplace experience

Key Responsibilities:

Strategic Leadership

• Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
• Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
• Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach
• Lead annual planning, forecasting, and budget management for marketing functions.

Growth & Performance Marketing

• Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
• "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
• Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform.

• Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.

Brand, Content, and Communications

• Develop and refine Bookit.com’s brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion.
• Manage content and editorial strategy to support SEO and AI-search-optimized discovery , platform education, and early demand generation.
• Oversee public relations (via an outside agency)
• Ensure customer and partner touchpoints reflect a consistent and credible brand experience aligned with Bookit’s value proposition

Cross-Functional Collaboration

• Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations , product/feature launches, and other company activations.
• Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
• Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.

Requirements

• 7+ years of marketing experience , including experience within digital-first platforms, online marketplaces, travel booking, rewards, or commerce technology companies .
• Prior experience working inside an online travel booking platform or marketplace (e.g., Expedia Group, Booking Holdings, Priceline, Hotels.com, Amex Travel, Capital One Travel, Hopper, Airbnb, The Points Guy, or similar) .

• 3–5 years of experience as a senior marketing leader , with responsibility for growth, go-to-market execution, and team leadership.
• Experience supporting B2B2C or white-label SaaS platform marketing and enterprise partner go-to-market initiatives.
• Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
• Deep expertise in growth and performance marketing , with mastery of multi-channel acquisition and retention.
• Experience building and leading teams through high-growth phases, ideally from Series A to scale.
• Ability to own a function from ideation through execution , with high accountability and attention to detail.
• Strong understanding of brand development, positioning, and creative direction , particularly in early-stage contexts
• Proficiency in marketing analytics, attribution, CRM , and automation tools.
• Evolving understanding of AI Search and Agentic AI on marketing landscape.
• Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
• Entrepreneurial, resourceful, and comfortable executing in fast-paced, ambiguous environments

Bonus

• Familiarity with loyalty, rewards, fintech, or digital payments ecosystems .
• Exposure to crypto-adjacent or alternative payment platforms.
• Spanish language proficiency.

Benefits

• Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment

• Vacation: Flexible/Unlimited PTO with manager approval.
• 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
• Collaborative culture with industry veterans and mission-driven builders

Bookit is an equal opportunity employer. 

We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.