Marketing manager

Rokt US Corp. requires Principal Product Marketing Manager (New York, NY), to lead the go-to-market strategy for a suite of products targeting e-commerce site owners and performance marketers, ensuring alignment with business objectives and revenue growth goals. Develop and execute product positioning, messaging, and marketing programs that drive adoption and market expansion. Act as a strategic liaison between Marketing, Sales, and Product teams, ensuring cross-functional alignment in product launches, sales enablement, and market outreach. Define and communicate the unique value proposition of our products through compelling storytelling, brand positioning, and market-driven insights. Develop and implement enablement programs, sales tools, and training materials to support revenue teams in effectively positioning and selling products. Oversee market research, competitive analysis, and customer insights to inform product roadmaps, pricing strategies, and growth opportunities. Drive brand growth and market leadership by developing thought leadership content, case studies, and customer success stories. Guide large-scale product launches, ensuring that marketing initiatives accelerate customer adoption, strengthen brand equity, and enhance user satisfaction. Foster strong customer relationships to capture key insights, identify market expansion opportunities, and develop compelling testimonials that highlight product impact. Lead cross-functional go-to-market execution, ensuring seamless coordination across product, sales, and marketing teams. REQUIREMENTS: Education: Bachelor's or foreign equivalent in Marketing, Business Administration or related. Experience: 4 years experience as Senior Product Strategy & Marketing Manager, Product Marketing Manager, Strategy Analyst or Product Marketing Associate. Special Skills: The position requires 2 years experience with each of the following: developing and implementing a Go-To-Market (GTM) strategy; Sales Enablement, including the development of sales collateral, training programs, and competitive insights to empower sales teams and drive revenue growth; leading launches of digital SMB products & programs; Assisting brands in monetizing organic and affiliate traffic while maximizing overall return on investment (ROI); and Google Suite. Salary Range $200,000-$235,000 Per Year. Email Resume referencing Job# RUS16 to [email protected]