Alexander Wang Manager, Ecommerce Operations
- Lead and manage day-to-day operations for the brand's e-commerce site and select marketplaces, with a focus on traffic generation, conversion optimization, and customer retention.
- Oversee merchandising, product uploads, promotions, site configurations, quality assurance, and general website maintenance.
- Partner with internal stakeholders and external agencies to execute digital initiatives, including personalization and A/B testing, with a focus on CRO and ROI.
- Optimize site merchandising to align with business goals, sales targets, and margin objectives.
- Define and maintain the merchandising calendar in coordination with the brand marketing calendar.
- Manage marketplace product catalogs, sample coordination, and photo shoot production to meet go-live deadlines.
- Analyze site performance data on a weekly, monthly, and seasonal basis; provide actionable insights to improve KPIs.
- Collaborate with Merchandising to align on seasonal OTBs and sell-through targets.
- Work with brand marketing and digital marketing teams on customer acquisition and retention strategies.
- Benchmark and enhance the user experience in collaboration with the omnichannel technology team.
- Contribute to the digital roadmap, prioritizing initiatives based on projected ROI and strategic value.
- Lead and support ad hoc projects and business development initiatives as needed.
- Bachelor's degree or equivalent professional experience.
- 4+ years of experience in e-commerce; luxury fashion or premium brand experience preferred.
- Working knowledge of HTML/CSS a plus.
- Experience writing technical specifications and functional requirements.
- Familiarity with Salesforce Commerce Cloud, Shopify or similar commerce/CMS platforms; experience with BI tools is a plus.
- Strong understanding of e-commerce best practices and customer-centric technologies.
- Hands-on experience with third-party platforms such as agencies, SaaS vendors, Google Analytics, Google Tag Manager, Google Search Console, affiliate networks, and email service providers.
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