Marketing Associate

Job Title: Marketing Associate
Location: LABEL: NYC

Compensation Range: $45,000-$65,000

Reports to: CRO and works closely with Sales and Operations

LABEL is hiring a Marketing Associate to support day-to-day marketing execution and sales operations. This is a generalist role for someone who is organized, flexible, and comfortable owning operational details as priorities shift.

Responsibilities:

Lead Management

• Own daily lead intake, assignment, and routing to the sales team
• Monitor inbound leads from website, campaigns, events, and roadshows
• Follow up with sales team regarding leads to gather insights and update CRM records as needed to ensure optimal lead management
• Ensure timely handoff and follow-up by sales
• Maintain clean lead lists and basic reporting
• Flag gaps, delays, or breakdowns in lead flow to the Director of Operations
• Prepare reports and develop recommendations to optimize lead management, with a focus on increasing lead conversions.

Email Marketing & CRM

• Manage newsletters and campaigns (build, QA, schedule) through Company’s Email Marketing Platforms
• Support list management, segmentation, and basic reporting
• Coordinate with Company’s CRM syncing and campaign tracking
• Support email campaigns tied to promotions, roadshows, and key initiatives

Events & Roadshows

• Assist with marketing prep and follow-up for roadshows and showroom events
• Coordinate email campaigns, social media posts, and corresponding collateral
• Track attendance and post-event follow-up needs
• Key insights and findings to measure the success and profitability of trips

Social Media & Content

• Support day-to-day social media execution
• Create and organize content using Canva and existing brand guidelines
• Capture and curate in-studio content with Sales and Ops
• Track basic engagement metrics

Website & Marketing Operations

• Assist with website content updates and maintenance
• Support evergreen marketing flows and campaign execution
• Keep marketing calendars, assets, and folders organized
• Jump in where needed as priorities shift

Attributes

• A true generalist who is flexible and adaptable
• Highly organized and reliable with strong follow-through
• Comfortable owning operational responsibilities, not just creative tasks
• Effective communicator who can translate information into clear, actionable next steps
• Understands that speed and accuracy in lead assignment impact revenue
• Calm in a fast-moving environment with changing priorities

Experience

• Experience with Google Suite, Excel, and Canva required
• Working knowledge of Email Marketing Platforms and CRM tools preferred
• Bachelor’s degree required
• Interest in fashion, retail, or luxury brands a plus
• Entry-level / early career role

Why LABEL?

At LABEL, you'll be a key player in building one of the most exciting custom clothing brands in the U.S. While we are a company with over a decade of experience, we are in a dynamic growth phase, operating with the energy and innovation of a startup environment. As a Marketing Associate Specialist, you’ll gain hands-on experience across marketing, sales operations, and revenue-driving initiatives while working directly with leadership. This is a strong foundation role for someone who wants to learn fast, be impactful, and grow.