Senior Analyst, Platforms

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We use data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client's business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry standard processes

• Complete analytics projects in coordination with the analytic team lead and partners across the agency

• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis

• Contribute to innovation within digital marketing and analytics within the agency and industry

Responsibilities

• Define, prioritize and complete various analytics projects including: measurement frameworks & planning, test design, campaign management and advanced report production

• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance

• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting

• Analyze short term impact of marketing but also the long-term impact on brand and competitive position

• Assist analysts with skill development and problem solving

• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines

• Ability to share & present findings with the larger team + key partners

• Establish collaborative, productive working relationships with data platforms, investment, and BE teams

• Identify and build business case and provide feedback on standard processes

• Assist manage product/service development

• Provide training to employees across departments on analytical approaches to marketing

Qualifications

• 2+ years of experience in performing analytics in marketing sciences capacity at a media agency, market research, consulting, or pharmaceutical firm

• Experience with HCP data is a plus not required

• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content

• Knowledge in multivariate testing and statistical analysis

• Excellent written, oral communication and presentation skills

• Proficient in Excel, Word, PowerPoint

• Detail oriented, quick learner, and able to balance multiple tasks

• Strong project management skills and attention to detail

• Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected

• Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings

• Strong Excel proficiency (understanding of VLOOKUPs, pivots, visualizations)

Preferred, but not required:

• Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI

• Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar

• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus

• Degree in marketing or quantitative field such as statistics, mathematics, or economics is preferred

• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus

• Experience in R, Python (or other statistical analysis and data mining packages) a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $73,150 - $112,554 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/28/2026.

All your information will be kept confidential according to EEO guidelines.

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