Vice President of Brand Strategy & Planning
- The Strategic Planning team supports brand strategy and acts as consultants to the organization in planning, coordinating and animating strategic projects for the region.
- The Brand Performance team who leads transformation across analysis and reporting, MarCom budget management and cross[1]functional performance projects.
- Regional Brand Strategy Design & Activation
- Partner with the CMO of Cartier North America in the development, conceptualization and formalization of the regional Brand strategy in close collaboration with all internal stakeholders.
- Ensures successful design and implementation of key brand strategies defined by the North America ExCo and ensures objectives & KPIs are clearly defined and monitored.
- Articulates and co-constructs holistic activations in co-ownership with experts within the organization.
- Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the brand strategy across the organization.
- Leads with their team the 360 strategic project orchestration for North America inclusive of Product, Branding, and corporate initiatives, and partners closely with Commercial, Network, and Client teams.
- Understands and removes any barriers to executing the Brand strategy, for example: organizational structure, talent, culture, resources, etc.
- Accountable for leading the Cartier North America annual Market Action Plan process from concept to implementation II. Brand Performance & Analysis.
- Ensures the development of effective, relevant and cohesive Brand KPI frameworks that capture all key strategic initiatives.
- Plays a critical role in defining opportunities for business and brand growth through data-based insights and analysis around market data, sales figures, collections performance, market share and clients’ behavior.
- Oversees Communication budget allocation, coordination and supervision, in close collaboration with each department stakeholders.
- Ensures campaign ROI measurement and takeaways by partnering with all internal stakeholders locally and globally.
- Builds up the MarCom teams’ capabilities pertaining to in-depth data analysis by promoting and implementing new tools and dashboards in a continuous improvement mindset III. Team Development & Leadership.
- Leads by example and nurture strong relationships with key corporate stakeholders, acting as a trusted advisor and strategic partner.
- Provides leadership to inspire, empower and engage the Brand Strategy & Planning team to achieve key objectives through teamwork and strive for excellence.
- Leads the Brand Strategy & Planning team to ensure synergies among processes and ways of working and improve collaboration across all corporate departments.
- Grows talent and team by modeling effective performance and development feedback, attracting and retaining talent and participating in building effective succession plans for MarCom talents.
- Master’s degree in marketing or business administration preferred.
- 15+ years senior executive level experience in a multinational organization.
- Deep understanding of the luxury environment, the client journey and historic brand management.
- Exceptional leadership, interpersonal, analytical and organizational skills.
- Ability to work strategically and collaboratively across departments.
- Strong ability to see the big picture combined with a pragmatic approach to delivery.
- High level of integrity and reliability with a strong sense of urgency and results-orientation, with a track record for delivering to plan.
- High curiosity and desire to seek out new trends and best practices.
- Digital mindset and ability to encourage others to adapt to new technologies and trends.
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