Brand Partnerships Manager

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([email protected]).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

Barry’s is seeking a strategic and self-starting Brand Partnerships Manager to lead partnership efforts across corporately owned studios in the US, UK, Ireland and Canada. This role will be responsible for the full partnership lifecycle—from prospecting and deal negotiation to activation and execution—ensuring that brand collaborations drive commercial growth, elevate client experience, and align with Barry’s global standards.

Based in New York or Miami, this individual will be a critical driver of end-to-end partnerships across the specified regions while contributing to the expansion of our global partnerships program. The ideal candidate will bring a mix of sales acumen, relationship management, and executional excellence, with a strong understanding of the US, Canadian and UK fitness, wellness, and lifestyle industries.

What you'll do

Partnership Sales & Strategy

• Lead all stages of the partnership sales process: identifying, prospecting, pitching, negotiating, and closing brand deals that align with Barry’s commercial goals
• Build tailored sales strategies to unlock incremental revenue across studio, digital, and experiential touch points
• Drive brand partnership deals with a goal of exceeding sales quota
• Develop and maintain a robust pipeline of US, UK and Canada-based brand opportunities
• Oversee the creation of contracts, proposals, and presentation materials that reflect Barry’s premium brand positioning
• Collaborate with senior leadership to shape Barry’s partnership strategy and scale impactful initiatives
• Own sales reporting and forecasting, tracking KPIs and maintaining accurate CRM records

Partnership Management & Execution

• Serve as the day-to-day contact for brand partners—ensuring clear communication, flawless execution, and long-term relationship growth
• Translate partnership objectives into actionable marketing and operational plans, working cross-functionally
• Manage partner asset delivery, timelines, and approvals—ensuring brand alignment and quality at every stage
• Collaborate with partners to gather and manage creative assets for various marketing activities, ensuring brand integrity and timely delivery
• Support the internal coordination and execution of events, activations, and in-studio integrations tied to brand partnerships
• Work closely with the digital, social, and content teams to monitor and track partner deliverables across all owned channels
• Deliver post-campaign reporting and insights to assess success and inform future efforts

Market Intelligence & Innovation

• Stay ahead of industry trends, competitor activity, and emerging opportunities in the fitness and lifestyle space
• Constantly seek innovative, brand-right opportunities to integrate partners in ways that surprise and delight Barry’s clients
• Represent Barry’s at relevant industry events and meetings to grow the brand’s presence and build pipeline

Qualifications

• 3–5+ years of experience in brand partnerships, sponsorship sales, business development, or account management
• Proven success in leading end-to-end partnership initiatives and delivering measurable commercial growth and revenue
• Strong network and understanding of the US & UK market, ideally within fitness, wellness, lifestyle, or premium consumer brands
• Excellent communication, negotiation, and presentation skills
• Strong organizational and project management abilities; detail-oriented with the ability to juggle multiple partners and timelines
• A self-starter with a resourceful mindset, capable of developing solutions in high-stress situations. Confident working independently while collaborating closely with a Miami-based global team
• Proficiency in Microsoft Office Suite and CRM tools; experience with Airtable is a plus
• Passion for fitness, health, and the Barry’s brand and community
• Willingness and ability to travel domestically and internationally as needed (approximately 0-20% travel)