KAYALI Senior PR & Events Manager (Americas)
- Develop and implement comprehensive PR strategies aligned with KAYALI'S marketing calendar and global brand objectives
- Drive KAYALI's Media Impact Value (MIV) growth across press and earned media
- Coordinate sponsorship, media and press opportunities
- Nurture and leverage relationships with existing and potential media/brand partners
- Grow and maintain stellar brand awareness and find like-minded brands to collaborate with
- Support in managing reputation and handling sensitive issues with timely, strategic responses in collaboration with the global PR team
- Conceptualize plan, and manage a range of high-profile brand events, product launches, and masterclasses, ensuring each event embodies our brand's essence and values
- Develop and implement comprehensive event strategies that align seamlessly with marketing objectives and brand guidelines, positioning our brand as a category leader
- Oversee and control event budgets, timelines, and logistics to ensure efficiency, quality, and an outstanding event experience
- Coordinate and collaborate with key internal stakeholders and external vendors to achieve flawless execution and cohesion across all event components
- Build and maintain strong relationships with global team to ensure the delivery of world-class events, tailored to the Americas
- Conduct thorough analyses of event performance and generate detailed reports, providing actionable insights for continuous improvement and enhanced ROI
- Work closely with the Influencer team to leverage and execute on collaborations and events
- Identify and coordinate CSR (Corporate Social Responsibility) initiatives that align with Kayali's values and enhance brand reputation
- Manage PR and Event Agencies to ensure best in-class strategies and flawless execution
- Review and manage PR budget and goals
- Manage timelines, and logistics of all press material to ensure successful launches
- 8+ years of experience in PR and event management, preferably in the beauty or lifestyle industry.
- Proven track record of successful large-scale events.
- Strong project management and budgeting skills.
- Understanding of beauty industry trends and influencer landscape.
- Excellent communication and networking abilities.
- Experience coaching, developing, and managing direct reports.
- Excellent team player
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