Content Creator

Rochester, NY
Job Description

CONTENT CREATOR - BRAND


WHO WE ARE:


We're a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic entertainment companies in the country. On the Agile Content Creation Engagement Team (ACCET), we develop branded content, promotional creative, and social-first video that connects - emotionally and instantly.

Our mission? Bring bold ideas to life across every screen. Whether we're building branded campaigns for our content centers and clients, developing killer creative for digital platforms, or producing memorable community campaign moments, our compelling work doesn't just fill space - it makes noise.

WHAT YOU'LL DO:


As a Brand Content Creator, you'll concept, write, shoot, and edit creative that stops thumbs, turns heads, and drives action. You'll collaborate with a passionate crew of marketers who understand that great storytelling is part emotion, part strategy, and all hustle...all in an effort to deliver a message that meets the needs of our clients, both internal and external.

YOUR DAILY PLAYLIST:

  • Produce scroll-stopping, attention-grabbing content for TV, social, web, and wherever audiences are paying attention.
  • Write scripts, shoot footage, and edit everything from fast-turn social reels and promotional spots to longer-form branded videos.
  • Work directly with internal teams and external clients to bring visions to life.
  • Manage asset distribution across the network and track deliverables through Adobe Workfront.
WHAT YOU BRING TO THE STAGE:

  • A passion for visual storytelling with a marketing mindset.
  • Strong camera skills and lighting savvy that make your footage shine.
  • Mastery of Adobe Creative Cloud - especially Premiere Pro, After Effects, Photoshop, and Illustrator.
  • A collaborative spirit with the confidence to lead a concept or run a solo shoot.
  • A portfolio that proves you can do the job - and push it further.
WHY IT MATTERS:


In a world flooded with content, we don't settle for forgettable. We aim for emotional. We create moments that resonate, build brands, and move people to feel something - because that's what drives results.

What skills do you need to be successful in our role?

  • Extensive video shooting experience with broadcast and DSLR cameras
  • Scripting of both short and long form spots
  • Ability to write, shoot and edit content that tells a compelling story
  • A strong understanding of fundamental design, sense of color, typography and composition
  • Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator
  • Advanced knowledge of the post-production process, including media management and encoding video to various formats
  • Ability to maintain a variety of projects and work with varying production styles while employing strong communication skills
  • Advanced knowledge of High-definition (HD) cameras and videography, motion graphics and creative lighting techniques
  • Strong interpersonal skills to navigate internal and external employee and client relationships
  • Must maintain a valid driver's license and good driving record
  • Ability to routinely lift, carry and move equipment in excess of 40 lbs.
  • A college degree is preferred
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base hourly compensation range for this role is $17.00 to $18.54 per hour. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
Posted 2026-03-13

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