Director, Social Media (Firmwide Marketing)

Company Profile
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career, a place for people to learn, achieve, and grow.

Job Description
The Director, Social Media role sits within the Brand Marketing team at Morgan Stanley and reports directly to the Head of Social Media. This role co-reports into the Morgan Stanley Investment Management Digital Strategy Team, which is a collaborative and forward-thinking group focused on elevating Morgan Stanley Investment Management's digital presence and amplifying thought-leadership through a digital first approach.

Primary Responsibilities
> Lead social media strategy across the Morgan Stanley Investment Management and sub-brand channels (including Eaton Vance, Parametric, and Calvert), ensuring alignment with Investment Management business objectives and brand standards.
> Craft and edit platform-native social content for brand channels, including LinkedIn, X, and YouTube, ensuring message clarity, compliance readiness, and audience relevance.
> Partner with cross-functional stakeholders at all levels to develop and shepherd social content from concept to publication; clearly communicate general and platform-specific editorial guidelines and best practices.
> Lead digital first content marketing initiatives through a social lens, providing competitive and sentiment analysis to guide strategy and tactics directly addressing pain points and needs.
> Monitor and interpret performance metrics, partnering with the Social Analytics Team to deliver insights, performance reporting, and clear recommendations to senior stakeholders and tying into the larger digital user experience.
> Manage the social approvals workflow, coordinating with Risk, Compliance, and Corporate Communications to ensure each post meets firm policies and regulatory requirements.
> Work with stakeholders and partners to improve and optimize process and workflow management, including end-to-end reporting.
> Serve as the subject matter expert on social trends and platform changes, tracking competitive positioning within the investment management landscape and advising stakeholders on implications and opportunities.
> Contribute to the broader digital roadmap in collaboration with the VP, Digital Strategy, advancing channel strategy, content evolution, and operating model improvements in close collaboration with partners in web and relationship marketing.
> Lead the employee social program, overseeing day-to-day inquiries, on/off-boarding, adoption initiatives, and overall employee experience.
> Partner with internal teams (e.g., Compliance, Risk, IT) to manage operational execution of the employee social program, including policy/documentation alignment, continuous optimization, and a risk-mitigation focus.

Requirements

> Bachelor's degree required.
> 6+ years of relevant social media marketing experience; financial services or other regulated-industry experience preferred.
> Strong understanding of inbound and content marketing philosophy and experience implementing comprehensive programs tied to social media.
> Demonstrated success building and running corporate social media programs.
> Capable skillset and experience working in legacy tools such as Canva as well as critical emerging AI capabilities including Claude, ChatGPT, and AI engineering as it relates to social media.
> Experience with social media management/analytics tools (e.g., Sprinklr, Proofpoint Patrol).
> Excellent writing and storytelling skills; able to tailor tone by audience and platform.
> Strong project management skills in a matrixed, fast-paced environment.
> Strong interpersonal and executive presence; confident advising stakeholders at all levels.
> Self-directed, sound judgment, and solutions-oriented.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste into your browser.

Expected base pay rates for the role will be between $106,080 and $151,250 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background. Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.

Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.

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