Senior Director, Digital Marketing - New York, 10019

Senior Director, Digital Marketing - New York, 10019, United States of America

Mercury Records is seeking a Senior Director, Digital Marketing.

How you’ll CREATE:

• Define, plan, and execute digital marketing campaigns for a roster of artists.
• Contribute to the design and creation of the artist's digital assets, including photo and video content as needed.
• Heavy research of artist communities, micro/macro creators, and word-of-mouth analysis (reading and analyzing blogs, other artist sites).
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
• Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools.
• Manage relationships with top-level artists, managers, and other partners.
• Discover new sites and outlets to promote artists and maintain relationships with key sites , creators, and partners.
• Filter results of analysis and present it to the internal departments.
• Measure and analyze overall campaign performance and provide insights and key learnings
• Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
• Create and manage database marketing campaigns to find new fans and optimize conversions.

Bring your VIBE:

• Must have 4+ years of experience in digital marketing within the music industry, preferably at a major label.
• Strong analytical background and ability to create and update reports.
• Ability to lead cross-functional teams (strong project management, organization, and communication skills)
• Ambitious individual sought who is a self-starter requiring minimal direction.
• Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
• Social strategy and paid media planning experience preferred.
• Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
• Must thrive in a team environment but be able to take initiative and work independently.
• Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
• Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Bachelor’s Degree is preferred.