Director - Integrated Marketing Strategy

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex. How will you make an impact in this role? Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. We operate a comprehensive ecosystem across small business, mid-sized companies, and large / global organizations. It is imperative that our marketing strategies expand across customer segments, channels, and our varied product set. The role within Strategic Capabilities & Business Operations (SCBO) will be focused on providing the North Star strategic direction for GCS marketing. This role will live within a new organization Strategic Capabilities & Business Operations with a mandate to shape the GCS Mar Tech strategy, lead annual tech planning, and enhance the compliance and operational risk environment for marketers. This is a net new team that will grow over time. This role reports directly into the head of SC&BO.

The Director - Integrated Marketing Strategy will be focused on 2 main pillars:

(1) North star strategic projects that cut across marketing segments / channels / and product sets. Some of these projects ladder up to key GCS priorities or even link to Enterprise Critical Initiatives.

(2) Executive support for GCS strategic marketing updates with the GCS President and their leadership team.

Key Responsibilities:

• Strategy Development: Oversee the strategic development of key marketing strategies

Transformational Change Management: Manage multiple stakeholders across marketing, product, and tech organizations Executive Presentations: Focus on clear and concise strategic storytelling Analytics: Ability to analyze internal and external customer data for strategic analysis Minimum Qualifications:

• Strategic Storytelling : Taking opinions, data, and hypothesis and turn into a cogent storyline
  
• Operate Autonomously : Takes a project from ideation to delivery. Able to prioritize in ambiguous situations.
  
• Proactivity : Always striving to deliver great output. Proactive, self-driven, curious, and loves learning.
  
• Communication : Excellent written and oral communication skills. Communicates information, data based hypotheses, and concepts clearly.
  
• Organization and Planning : Plans, organizes, and schedules in an efficient, productive manner; focuses on key priorities; manages time well.
  
• Flexibility/Adaptability : Cool with quickly changing priorities and conditions; copes effectively with complexity and change.
  
• Persistence : Follows through on items without being managed. Resourceful, has grit, and a positive “can do” attitude.
  
• Leadership : Sound interpersonal skills and proven ability to navigate in a cross-functional setup
  
• Bachelor’s Degree required
  

Preferred Qualifications:

• MBA preferred
• 8-10 years business experience preferred

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
  

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.