Social media and marketing manager

Location: Cheektowaga, NY 14225

Job Type: Full-Time

Reports To: Owner

Collaborates With: Project Manager

Oversees: Content Creator & Marketing/Data

Analyst / Researcher

Company Overview:

At La Belle Salon & Spa, it's Time To Experience The Beauty In Hair. We are a professional, education-driven, and client-centered salon dedicated to growth, innovation, and excellence.

We empower our team to create, learn, and thrive in an environment that values creativity, strategy, and results.

Position Summary:

The Social Media Manager is responsible for managing and elevating La Belle Salon & Spa's online presence across all platforms. This role drives engagement, supports marketing campaigns, and ensures brand consistency while collaborating closely with the Project Manager and overseeing the Content Creator and Marketing/ Data Analyst / Researcher. All new hires, regardless of experience, receive training and have clear advancement opportunities.

Key Responsibilities:

• Develop, plan, and execute social media strategies across platforms (Instagram, TikTok, Facebook, LinkedIn).
• Oversee the creation and scheduling of content by the Content Creator and Marketing/Data

Analyst / Researcher.

• Collaborate with the Project Manager to align social media campaigns with overall marketing strategy and business goals.
• Track, analyze, and report on social media performance metrics to optimize engagement and growth.
• Maintain consistent brand voice, style, and messaging across all content.
• Edit and create photo/video content as needed to highlight salon services, events, and promotions.
• Stay up-to-date on social media trends, algorithms, and best practices within the beauty and lifestyle industries.
• Train, mentor, and provide guidance to team members on social media strategy and content execution.

Qualifications:

• Previous experience in social media management preferred but not required.
• Strong understanding of current trends, platform algorithms, and audience engagement.
• Proficiency in content creation tools (e.g., Canva, CapCut, Adobe Suite).
• Excellent written, verbal, and visual communication skills.
• Creative, organized, and able to manage multiple priorities.
• Leadership skills to mentor team members effectively.

Compensation & Benefits:

• Starting pay: $15.50/hour (based on experience; training included).
• Opportunities for growth and advancement within the marketing and operations team.
• Paid in-salon education and training on social media management.
• Flexible collaboration with team and leadership to innovate campaigns.

Work Schedule:

• Full-time, standard salon hours with flexibility as needed for content creation and campaign management.

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How to Apply:

If you’re ready to grow your career in a professional, education-focused, and inspiring environment, we’d love to meet you!

Apply today by submitting your resume, a short introduction about yourself, and (optional) your professional portfolio to [email protected]

Job Types: Full-time, Part-time

Pay: From $15.50 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Free parking
• Health insurance
• Opportunities for advancement
• Paid time off
• Paid training
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

People with a criminal record are encouraged to apply

Experience:

• Social media marketing: 2 years (Preferred)

Language:

• English (Required)

Location:

• Cheektowaga, NY 14225 (Preferred)

Shift availability:

• Day Shift (Required)

Ability to Commute:

• Cheektowaga, NY 14225 (Required)

Work Location: In person