Content Strategy & AI Enablement Managing Director

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Managing Director, Content Strategy and AI Enablement leads the firm’s enterprise content and thought leadership strategy while helping shape how artificial intelligence transforms marketing and communications.

Reporting to the Chief Marketing Officer and serving on the Marketing Leadership Team, this leader will oversee the development of compelling, insight-driven content that strengthens RSM’s position as a trusted advisor to the middle market. They will guide the firm’s editorial strategy across thought leadership, executive perspectives, multimedia content, and social channels while ensuring alignment with brand, industry priorities, and growth objectives.

In addition to leading the firm’s content strategy, this role will partner across marketing, communications, digital experience and research teams to develop and implement an AI enablement strategy. This includes identifying opportunities to responsibly apply generative AI and emerging technologies to enhance marketing effectiveness, accelerate content creation, and unlock new capabilities across the function.

This role combines editorial leadership, strategic storytelling and innovation, helping position RSM as a leading voice on the issues that matter most to clients while advancing modern, AI-enabled marketing practices.

Essential Duties:

Enterprise content and editorial strategy

• Lead the firm’s enterprise content and thought leadership strategy, ensuring RSM’s insights are distinctive, relevant, and aligned to business priorities.
• Oversee the development of high-impact thought leadership, including research reports, executive perspectives, client insights, and industry commentary.
• Establish editorial standards, content frameworks, and storytelling approaches that elevate the firm’s voice in the marketplace.
• Oversee the development of high-quality client stories and case studies that translate complex engagements into compelling narratives that resonate with clients, prospects, and industry audiences.
• Guide the creation of multimedia content, including social content, video, and podcasts, ensuring consistent messaging and narrative across channels.
• Partner with industry and lines of business marketing leaders and subject matter experts to translate complex topics into clear, compelling insights for clients and prospects.

Content activation and collaboration

• Lead and mentor the existing content team, setting clear priorities and fostering a culture of creativity, excellence, and collaboration.
• Work closely with the Digital Experience team to optimize content performance across digital channels, including SEO, paid media, and website experiences.
• Partner with the Research and Insights team to translate proprietary research and economic insights into differentiated thought leadership.
• Collaborate with campaign, industry, and growth marketing teams to ensure content supports demand generation and client engagement efforts.

AI strategy and enablement

• Help define and implement an AI strategy across Marketing and Communications, starting with content and expanding across the broader function.

• Identify opportunities to leverage generative AI and emerging technologies to accelerate content development, improve marketing productivity, and enhance audience engagement.
• Establish best practices, governance, and responsible use guidelines for AI in marketing and communications.
• Partner with digital, data, and technology teams to evaluate and implement AI-enabled tools that support marketing effectiveness and innovation.
• Serve as a champion for AI-enabled ways of working, helping the marketing organization adopt modern tools and capabilities.

Leadership and collaboration

• Serve as a member of the Marketing Leadership Team, helping shape the strategic direction of the marketing and communications function.
• Collaborate closely with leaders across marketing, communications, digital experience, research, and industry teams to align content strategy with business priorities.
• Act as a trusted advisor to senior leaders and subject matter experts, helping translate complex ideas into impactful narratives that resonate with clients.

MINIMUM QUALIFICATIONS:

EDUCATION/CERTIFICATIONS

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field required; advanced degree (MBA, Master’s in Communications, Journalism, or related discipline) preferred.

TECHNICAL/SOFT SKILLS

• Strong editorial judgment with the ability to translate complex topics into compelling narratives.
• Familiarity with generative AI tools and emerging technologies and their application in marketing and communications.
• Exceptional communication and collaboration skills, including the ability to influence senior stakeholders.

EXPERIENCE

• 12–15+ years of experience in content strategy, thought leadership, or editorial leadership within professional services, consulting, financial services, or a related industry.
• Proven ability to develop high-impact thought leadership programs that strengthen brand reputation and market authority.
• Experience working cross-functionally with digital, research, and marketing teams to deliver integrated campaigns and content strategies.

LEADERSHIP SKILLS

• Experience leading and developing high-performing content teams.
• Ability to influence senior stakeholders.

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at

All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.