Manager, Global Martech Product Manager
- Define product vision and strategy: Outline the long-term goals and direction of the product in line with corporate initiatives (e.g. modernization) and division goals.
- Develop and maintain product roadmaps: Create a prioritized plan for rollouts, future product features and releases.
- Determine which features to focus on based on business objectives
- Develop, implement, and maintain production timelines across multiple departments.
- Understand business needs and translate them into detailed technical requirements for engineering assignment.
- Collaborate closely with engineering, other product teams, brand, and 3PP in the development, QA, and release of products.
- Balance resources to ensure success for the entire organization.
- Operationalize & Educate: Develop product positioning and messaging approach for launches using multi-layered communication formats supported with accessible documentation.
- Monitor and analyze product performance: Track key metrics and identify areas for product improvement.
- Deep domain expertise in Commerce, particularly in beauty retail and affiliate marketing, with strong knowledge of industry players, trends, and best practices
- Proven leadership across the full product development lifecycle, from strategy through execution
- Extensive stakeholder management experience within complex, matrixed, and international environments
- Strong grasp of digital marketing platforms, content ecosystems, audience engagement strategies, and performance optimization approaches
- Skilled in applying human-centered design principles to create user-focused product solutions
- Data-driven decision-maker with hands-on experience using analytics tools and interpreting consumer behavior
- Exceptional communication and collaboration skills, with the ability to translate between business and technical stakeholders and lead empowered teams
- Bachelor's degree (or equivalent) in product management and owned/earned media strategy + measurement
- Previous experience with social/UGC processes and best practices
- Demonstrable knowledge of digital advertising ecosystems and social and creator platform ecosystems
- Experience with custom integrations and commerce technical stacks
- Experience with Facebook Business Manager, TikTok Business Center
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