Marketing manager education

Job Title: Marketing Manager of Education & Curriculum

Division: Professional Products Division

Location: 10 Hudson Yards New York, NY 10001

Reports to: Redken Education Director of Digital & Marketing

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology.

Role Objective : We are seeking an exceptionally bold, creatively driven, and strategically astute Senior Marketing & Curriculum Manager to define and elevate the creative identity, distinctive voice, and compelling storytelling of Redken Education. This pivotal leadership role will be instrumental in crafting the narrative and purpose behind our education offerings, ensuring they are not only compelling and relevant but also transformative for salon professionals worldwide. Working in close collaboration with education leaders, the broader marketing team, our esteemed artists, and key internal stakeholders, this individual will be the architect of the marketing and brand identity for our cutting-edge curricula. They will build a powerful, industry-leading educational portfolio and champion the indispensable role of education in shaping the future of the hair industry. You will be responsible for developing and executing messaging strategies that inspire, inform, and drive conversion—whether it's for a new Redken Exchange, certification programs, an immersive in-salon training experience, in-studio education, or groundbreaking digital learning modules.

Key Responsibilities

Redken Education Branding: Strategic Vision & Creative Direction

• Drive the creative vision and brand identity for Redken Education, ensuring a unified, aspirational narrative.
• Craft purpose-driven storytelling that highlights the unique value and transformative impact of Redken education.
• Ensure all educational content and assets are fully aligned with Redken marketing, new product launches, and brand campaigns.
• Monitor industry trends and innovation to maintain cutting-edge and relevant educational offerings.
  
  

Redken Education Curriculum Design & Excellence

• Collaborate to write, structure, and refine educational curricula for soundness, relevance, and engaging outcomes.
• Maintain consistent standards for tone, voice, brand messaging, and measurable learning outcomes across all platforms.
• Lead the development of comprehensive facilitator guides, learner materials, and promotional assets.
• Implement robust feedback mechanisms for continuous curriculum assessment and improvement.
  
  

Communication and Go To Market Plan

• Lead the conceptualization and execution of comprehensive marketing plans to drive awareness, engagement, and attendance for all educational offerings.
• Manage the education marketing calendar, ensuring alignment with broader brand launches and strategic priorities.
• Orchestrate cross-functional collaboration to promote Redken education across all digital and physical channels.
• Establish KPIs, analyze marketing performance data, and provide data-driven recommendations for optimization.
• Oversee and manage the marketing budget allocated for educational initiatives.
  
  

Required Qualifications

What We Are Looking For:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in digital marketing, preferably within the beauty or salon industry.
• Proven track record of developing and executing successful digital education or content strategies.
• Deep understanding of social media platforms, content creation, and influencer marketing.
• Strong understanding of the Beauty Industry
• Proactive and results oriented thinker who would flourish in an entrepreneurial environment
• Proficiency in MS Word, Excel and PowerPoint programs.
• Communicates clearly and succinctly in both oral and written forms
• Ability to translate product initiatives into relevant, Pro-facing brand educational and social moments
• Ability to collaboratively work in a fast-paced, deadline-driven environment
• Must demonstrate strong critical thinking, and problem-solving skills
• Highly organized with proven multi-tasking and project management skills
• Strong analytical skills and data-driven decision-making abilities
  
  

What’s In It For You

• Salary Range: $98,400-$140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.